Attorney secured a summary judgment in a libel suit

Attorney secured a summary judgment in a libel suit. Defendant, an oil distributor, ran two advertisements in a newspaper indicating that "discount oil companies" offer less than optimal service. The ads did not identify any particular "discount oil company", but in one ad reference was made to "our newest competitor" with a main office "in Dunmore." No competitor was identified by name. Plaintiff oil distributor claimed the alleged defamatory advertisements were directed at it. In granting summary judgment the Court stated that the asserted defamatory statements were not capable of defamatory meaning; and, the statements could not reasonably be understood as referring to the Plaintiff.