Advertising Disclosure Email Disclosure
PDF version

Keith D. Heinold

Senior Counsel
Chair, Product Liability Practice Group
2000 Market Street, Suite 2300
Philadelphia, PA 19103
(215) 575-2640
(215) 575-0856 - Fax
kdheinold@mdwcg.com

Keith is an experienced trial attorney who has defended hundreds of product liability cases in complex matters in state and federal courts throughout Pennsylvania, New Jersey, Delaware and elsewhere.  Keith serves as chair of the firm's Product Liability Practice Group where he coordinates and oversees product litigation throughout all of the firm's offices.

The scope of Keith's practice includes the defense of all aspects of motor vehicle design and manufacture, appliances and consumer electronics, residential and industrial fires, marine products, motors and power generating and distribution equipment, manufacturing equipment and many others

Keith represents major automobile, truck, and trailer manufacturers in their product liability litigation. Since 1995, he has served as counsel responsible for all product liability litigation in Pennsylvania for a major automobile manufacturer.

He also represents a wide variety of manufacturers and suppliers involving a broad line of products from consumer goods to industrial equipment. In addition to motor vehicle matters, he and his team routinely handle cases involving a wide array of consumer and industrial products, including power generating and distribution equipment, drive systems, appliances, consumer electronics, steel and paper mill equipment, machines of all types and a variety of medical devices and equipment. 

Throughout his career, Keith has successfully defended motor vehicle and other product manufacturers at trial in cases involving serious injury and death that included issues surrounding crashworthiness, side-impact protection, alleged defects in restraint systems, steering systems, braking systems, and fires involving property damage and personal injury.

Keith devotes a portion of practice to representing clients in class action litigation across a broad spectrum of issues which include consumer, automotive and marine products, construction cases, electronic billing and telecommunications.

Representative Cases

  • Roselli v. General Electric Company, 599 A.2d 685 (Pa. Super. 1991) Summary judgment obtained in a burn case involving a fractured coffee pot where plaintiff failed to preserve the evidence for trial. This case created seminal law in Pennsylvania in the area of spoliation.

Classes/Seminars Taught

  • Not So Fast!  Suggested Jury Instructions – Pa. Supreme Court Overrules Azzarrello in Landmark Tincher Decision, Only to Have the “Suggested Standard Jury Instructions” See Azzarella Reinstated. Pennysylvania Defense Institute, 49th Annual Conference, Bedford Springs, PA, July 2017

  • “Unreasonable Dangerous Design” in the Jury Charge and on the Verdict Sheet in Products Liability Cases, Pennsylvania Association of Defense Counsel (PADC), Philadelphia, Pennsylvania, December, 2016

  • Tincher v Omega Flex, Inc – The New Pennsylvania Approach to Strict Liability Post- Azzarello, Pennsylvania Bar Institute - Webinar, March 2015

  • Potential Impact of the Affordable Care Act on Future Life Care Plans, Client Presentation, June 2013

  • Product Liability, AAMGA University Weekend, Phoenix, AZ, August 2007

  • Spoliation, Pennsylvania Trial Lawyers Association, November 1997

  • Use of Spoliation Claims in Product Liability Cases, Philadelphia Bar Association, April 1997

  • Spoliation of Evidence in Pennsylvania, Pennsylvania Bar Institute, Pittsburgh, Pennsylvania, December 1996

Published Works

  • “There’s No Turning Back Now: Product Liability Jury Instructions in the Wake of Tincher v. Omega Flex,” Defense Digest, Vol. 24, No. 2, June 2018

  • "Product Liability Defenses, A State-by-State Compendium," DRI, Editor, Pennsylvania Chapter 2017, 2013, 2007, and 2004

  • A New Product Liability Paradigm,” Defense Digest, Vol. 21, No. 1, March 2015

  • "Crashworthiness - Simple in Theory, Complex in Application," DRI In-House Defense Quarterly, Winter 2008

  • "Spoliation Ball Bounces Back Up for Defendants," April 6, 1999, The Legal Intelligencer

  • "Future Battlegrounds in Spoliation," January 30, 1995, Pennsylvania Law Weekly, 18 PLW 153

  • "When Relevant Evidence No Longer Exists," January 23, 1995, Pennsylvania Law Weekly, 18 PLW 119

Education

  • Villanova University School of Law, Villanova, PA (J.D., 1979)

    Honors: cum laude
    Law Review: Villanova Law Review, 1977-1978, Associate Editor, 1978-1979

  • University of Delaware, Newark, DE (B.A., with honors, 1975)

    Major:  Economics

Defense Digest Article June 1, 2018
Defense Digest, Vol. 24, No. 2, June 2018 By Michael A. Salvati, Esq.* and Keith D. Heinold, Esq.* Key Points: Very little has been settled in product liability law since the Pennsylvania Supreme Court’s landmark ruling in Tincher..., Defense Digest, Vol. 24, No. 2, June 2018. Defense Digest is prepared by Marshall Dennehey Warner Coleman & Goggin to provide information on recent legal developments of interest to our readers. This publication is not intended to provide legal...
Law Alerts February 20, 2018
In its landmark 2014 decision in Tincher v. Omega Flex, Inc., 104 A.3d 328, 335–36 (Pa. 2014)(Tincher I), the Pennsylvania Supreme Court reshaped Pennsylvania product liability law. Among the most sweeping of Tincher I’s proclamations..., This Special Law Alert has been prepared by Marshall Dennehey Warner Coleman & Goggin to provide information on recent legal developments of interest to our readers. It is not intended to provide legal advice for a specific situation or to...
Defense Digest Article March 1, 2015
Key Points: Azzarello overruled. Third Restatement rejected. Pennsylvania product liability law destined for years of uncertainty.   After years of waiting, the Pennsylvania Supreme Court finally decided in November..., Defense Digest, Vol. 21, No. 1, March 2015 Defense Digest is prepared by Marshall Dennehey Warner Coleman & Goggin to provide information on recent legal developments of interest to our readers. This publication is not intended to provide legal...
Defense Digest Article March 1, 2012
On The Pulse... For almost four decades, Marshall Dennehey Warner Coleman & Goggin has maintained an experienced and sophisticated group of trial attorneys involved in product liability litigation. The product liability landscape has evolved...
Defense Digest Article December 1, 2009
At first, product liability law seems simple. Was the product safe? Did some feature of the product, or the absence of a feature, cause the plaintiff's injury? Plaintiffs' counsel always attempt to take advantage of this apparent simplicity..., Defense Digest, Vol. 15, No. 4, December 2009
May 11, 2018
In this complex lawsuit, the plaintiff suffered traumatic injury when the steering column of his tractor trailer became unyoked, rendering it uncontrollable and causing it to crash. The manufacturer is a Delaware LLC headquartered in North Carolina...
May 11, 2017
The defense prevailed on preliminary objections in Philadelphia County based on lack of jurisdiction over a truck manufacturer. ​The case was originally filed in the federal court, but jurisdiction was found to be improper. If a party is an LLC,...
Aug 25, 2016
Obtained a defense verdict on behalf of a German luxury vehicle manufacturer after a jury trial in the U.S. District Court for the Eastern District of Pennsylvania. The plaintiff alleged that he regularly let his motorcycle idle in his garage to...
Seminar Dec 16, 2014
Keith Heinold will be a featured presenter for the Pennsylvania Bar Institute's webinar Tincher: A New Frontier. On November 19, 2014 the Pennsylvania Supreme Court released its much anticipated products liability decision in Tincher v. Omega...
Conference Jul 12, 2017
Brooks Foland of our Harrisburg office will present "Stacking, Sign Downs, and Rejection of Uninsured and Underinsured Motorist Coverage: Making Heads and Tails Out of All the Different Forms and Rules" at PDI's 49th Annual Conference...

Education

  • Villanova University School of Law (J.D., cum laude, 1979)
  • University of Delaware (B.A., with honors, 1975)

Bar Admissions

  • Pennsylvania, 1979
  • U.S. District Court Eastern District of Pennsylvania
  • U.S. District Court Middle District of Pennsylvania
  • U.S. District Court Western District of Pennsylvania
  • New Jersey, 1987
  • U.S. Court of Appeals 3rd Circuit
  • U.S. District Court District of New Jersey

Associations & Memberships

  • Defense Research Institute
  • Pennsylvania Bar Association
  • Philadelphia Association of Defense Counsel, Executive Committee, 2002 - 2008
  • Philadelphia Bar Association, Judge Pro Tempore, Court of Common Pleas, Philadelphia County
  • Product Liability Advisory Council, Sustaining Member
  • Trial Attorneys of America

Honors & Awards

  • AV® Preeminent™ by Martindale-Hubbell®

    The 2017 Martindale Hubbell rated attorney list is issued by Internet Brands, Inc. A description of the selection methodology can be found here. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.


  • Attorneys Listed by Best Lawyers in America - Product Liability Litigation-Defendants, 2013-present

    The 2017 Best Lawyers list is issued by Woodward & White. A description of the selection methodology can be found here. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.


  • Pennsylvania Super Lawyers, 2005-2019, Top 100 Philadelphia: 2011

    The 2019 Super Lawyers list is issued by Thompson Reuters. A description of the selection methodology can be found here. No aspect of this advertisement has been approved by the Supreme Court of New Jersey.


Year Joined Organization: 1993

Before you send this email please note:

You are attempting to send email, through a link on our website, to an attorney of Marshall Dennehey Warner Coleman & Goggin or an employee in our firm. Please note that your email may not be treated as confidential and does not create an attorney-client relationship. You should not rely upon the transmission of an email through this website if you are seeking to enter into such a relationship. Until such time as we have agreed to represent you, no information in your email will be treated as confidential. Please contact us directly by telephone at 1.800.220.3308 if it is your intent to seek legal counsel with our firm or convey confidential information.

If it is still your intent to send this email, knowing that it may not be treated as confidential, you may accept our terms of agreement by pressing "OK". If you choose not to accept these terms of agreement you may navigate away from this page by pressing "Cancel."